$15000.0 Buy It Now or Best Offer
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Seller Store eleven*eleven
(295) 100.0%,
Location: Arcadia, California
Ships to: US,
Item: 204040422661
All returns accepted:ReturnsNotAccepted
Country/Region of Manufacture:United States
Original/Reproduction:Original
Gone Gator Records, original artwork logo designs, concept sketches and final master gouache painting Tom Petty asked Brass Ring Circus Studios to work with him on creating the logo and personal mascot for his own record label, Gone Gator Records in 1991. He had a very clear vision of what he wanted it to look like and a color theme that would resonate with those from Gainesville, Florida, his hometown. Tom had said that if he had a second choice for a career he would have wanted to pursue being a cartoonist and he was known for his private stylized doodles. Perhaps he would champion a cartoon version gator. He was always a splendid creative collaborator. The first discussions for the concept art for Gone Gator Records began on the weathered wooden porch of his vacation home facing the Atlantic Ocean near Crescent Beach, Florida. Tom wanted to consider as many ‘good ideas’ and thematic approaches as possible without the constraints of a strict delivery deadline for the finished design for his new record label. He championed a field trip research at the roadside attraction of ‘The Alligator Farm’ in nearby St. Augustine and bought souvenir t-shirts from the gift shop. He liked the vibe of a vintage travel attraction windshield decal, but not as literal a depiction for his Gone Gator Records logo and mascot. He liked the expressive nature of R.Crumb comix characters, but did not want the ‘Gone Gator’ to appear like a Mr. Natural or Keep On Truckin’ knock-off. He acknowledged the brilliant Rick Griffin design look, but felt it was too closely associated with the Grateful Dead. Numerous stacks of books were poured over and marked with post-it notes because Tom had seen something in an image that he felt was worth considering as an inspiration. He would mark particular color combinations on borders, vintage source images that would be politically incorrect in the present, but none-the-less quite clever. He respected subtlety and authenticity. He did not want the gator character to appear like a Disney-esque derivative design, but noted the role of gators in multiple Disney films he vividly remembered as a kid. Back at his home in Encino, Tom resumed the selection process by describing different compositional relationships with original hand-rendered title fonts, and the gator figure, or without a gator all together. Brass Ring Circus worked up a series of blueline sketches and them a black pencil on vellum tracing paper set of those approved in order for the rough design to be laid over different color combinations. Some of these initial rough sketches were then destroyed to narrow the field of possible candidates. Tom kept stating that he wanted to see the logo in movement and 3D if it could be arranged. An animated version was discussed that could appear as though it was authentically taken out of a Saturday morning cartoon movie matinee from the 1930s. The selected logo for Gone Gator Records depicts a blissfully dancing gator wearing classic 1950s RayBan Wayfarers whose shadow is a musical note. The gator is snapping his fingers in typical beatnik hipster response style. It appears in front of the lettering running down sides ‘catty-wompus’, as per Tom’s art direction. It is intended to convey the idea that the gator in immersed in music and joy. The wording for ‘Gone’ Gator is no doubt a tip of the hap to Elvis as well as a play on words. There were subsequent to this 3D sculptures and carved versions of the Gone Gator produced by Brass Ring Circus and approved by Tom seen in ads, promotional material and in a tour book. What is being offered for sale is: A) The surviving original 11 concept sketch designs black pencil on vellum and corresponding original faxes sent to Tom from Brass Ring Circus Studiossize:10″ X 6″, 8″ X 11.5″, 7.75″ X 8″, 7.25″ X 6″, 9″ X 6.5″, 8.5″ X 9″, 10.5 X 5.25″10.25 X 5.5″, 10.5″ X 6.5″, 8″ X 7.5″, 17″ X 6″ B) The surviving original 6 rough concept sketch designs in blue line pencil on folded white bond (blueline pencil sketches have a non-photo quality popular with commercial artists)size: 11″ X 14″ C) The 2 original pen and ink illustrations of the Gone Gator Records Logosize: 11″ X 14″, 8.5″ X 11″ D) The original initial color gouache and airbrush painting of Gone Gator Recordssize: 12.5″ X 13.5″ on Crescent Illustration board E) Original color Native American ‘Skeleton Gator,’ rejected concept piecesize: 15″ X 20″ on Creascent All Media Board Price: $15,000 International buyers are welcome but please contact us first for postage and insurance to your country.
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