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Book Title:A REVOLUÇÃO DO BRANDING
Narrative Type:Nonfiction
Publisher:Gente
Item Length:16 cm
Edition:Edição Brasileira,Brazilian Edition
Publication Year:2024
Format:Paperback
Language:Portuguese
Special Attributes:Livro Brasileiro
Item Height:23 cm
Country:Brazil
Author:ANA COUTO
Features:Livro Brasileiro,Brazilian Book,EM PORTUGUÊS DO BRASIL
Genre:Business, Economics & Industry
Topic:Business Analysis,Communication Skills,Entrepreneurship,Marketing,Sucesso,Branding,a revolucao do branding
Country/Region of Manufacture:Brazil
Item Width:1.5 cm
Item Weight:300 g
Number of Pages:192
I SHIP WORLDWIDE WITH TRACKING NUMBER AND INSURANCE! ENVIO PARA TODOS OS PAÍSES DO MUNDO COM RASTREAMENTO E SEGURO! Entrega estimada em 10 a 30 dias após a postagem / Estimated delivery in 10 to 30 days after shipping LIVRO NOVO E LACRADO!BRAZILIAN BOOK IN PORTUGUESE (PAPERBACK, NEW/SEALED)Livro Brasileiro em Português, Gente, 2024 (978-6555444001)Capa comum, 192 páginas, 23x16cm, 300g “Branding não é uma mudança de marca, é o marco de uma mudança. É a disciplina que ajuda na gestão contínua do valor intangível da organização.” – Ana Couto Descubra como fazer um branding forte e ser a empresa coerente entre o que é, o que faz e o que fala! Ana Couto é precursora da disciplina do branding no Brasil e acredita que, se as marcas nacionais fizerem uma gestão rigorosa do intangível com foco em criação de valor, terão plenas condições de se manterem firmes e fortes no mercado, além de competir em pé de igualdade com gigantes globais. Por isso, em seu novo livro, A (R)evolução do Branding, ela mostra que as empresas devem estar prontas para: ― Descobrir como criar um branding forte; ― Perceber o momento ideal para um rebranding; ― Conhecer a metodologia para entender seu código genético, expandindo a visão do branding que integra a estratégia de marca, negócio e comunicação ― Fazer a gestão de valor no dia a dia da operação pelo Valometry, uma ferramenta desenvolvida pela agência, entendendo como performar bem nas três ondas de valor: Produto, Pessoas e Propósito. ― Perceber a importância da coerência das organizações que precisam ser, fazer e falar; ― Aprender com os exemplos reais — de sucesso e de fracasso –, por meio de cases globais e brasileiros. SOBRE O AUTOR: ANA COUTO é precursora da disciplina do branding no Brasil. Formada em Design pela PUC-Rio, tem mestrado em Visual Communication pelo Pratt Institute, em Nova York, e especialização em Branding pela Kellogg School of Management. Em 2015, formou-se no curso OPM (Owner/President Management Program), em Harvard. Fundou a agência Ana Couto em 1993, com a proposta de usar o design como ferramenta para construir marcas fortes. Desde então, expandiu a oferta da agência para um serviço integrado, que vai da estratégia de marca à propaganda. É referência em branding no Brasil e constrói valor de marca para grandes clientes há 30 anos. Autora de publicações internacionais em livros especializados, também recebeu diversas premiações das áreas do design e da comunicação, além de ser jurada em premiações internacionais. LOOKING FOR BRAZIL BOOKS? === PLEASE CHECK MY LIST: BRANDING LIDERANÇA E GESTÃO COMPUTAÇÃO E TI BASE DE DADOS / DATABASES PROGRAMAÇÃO ALGORITMOS TECNOLOGIA: FICÇÃO E NÃO-FICÇÃO REDES SOCIAIS EMPREENDEDORISMO STEVE JOBS ELON MUSK RICHARD BRANSON JEFF BEZOS BILL GATES TESLA “HÁBITOS ATÔMICOS” “ESSENCIALISMO” “AS 48 LEIS DO PODER” “NADA PODE ME FERIR” “A ARTE DA GUERRA” COMUNICAÇÃO SUCESSO E APRIMORAMENTO PESSOAL A MENTE HUMANA GUIAS PARA VENDER TÉCNICAS SECRETAS DO FBI ESTOICISMO: RYAN HOLIDAY SAÚDE MENTAL DOPAMINA PRESALE / PRÉ-VENDA LANÇAMENTOS DE 2024 LANÇAMENTOS DE 2023 LANÇAMENTOS DE 2022 OS 100 LIVROS MAIS VENDIDOS DO BRASIL ** MINHA LISTA COMPLETA DE LIVROS ** Didn’t find it? PLEASE ASK ME! I will be happy to take your request! COMBINED SHIPPING: HOW TO OBTAIN COMBINED SHIPPING FOR YOUR ORDER:Empty your eBay cart and then add the items from my list that you are willing to purchase. Then, instead of going to checkout, click on “REQUEST TOTAL” to ask me for an invoice with COMBINED SHIPPING! WANT A QUOTE FIRST?Please ask me! “REQUEST TOTAL” DID NOT WORK?Please let me know! Please check my 100% positive seller feedback! Any questions please ask me !!! Thanks a lot!
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