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Item: 145800305274
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Binding:Hardcover
Place of Publication:New York
Publisher:Architectural Book Publishing Company Inc.
Modified Item:No
Subject:Movie Theatre Architecture
Year Printed:1930
Original/Facsimile:Original
Language:English
Special Attributes:Illustrated
Region:United States
Author:R.W. Sexton
Country/Region of Manufacture:United States
Topic:Architecture
Title: American Theatres of To-Day Volume 2Plans, sections, and photographs of exterior and interior details Author: R.W. Sexton Publisher: Architectural Book Publishing Company Inc. (1930) Description: This is an important, richly illustrated book with architectural plans. This shows the movie palaces that once entertained millions of people at their apex. This is the second volume that was published and it was a separate entity and a stand alone from the first volume that was published in 1927. Numerous advancements had been made since the first volume was published in 1927 namely the introduction of sound to motion pictures. This is a great achievement and book on architecture. In this oversize book Randolph Williams Sexton presents American theatre architecture at its very best showing the latest entertainment centers, just as the Great Depression was in full swing. Expert authors in various phases of theatre construction have chapters devoted to all facets of successful theatres. Unfortunately most movie palaces including many documented here in this book were eventually demolished. This book is a terrific contemporary document / source of what these fantastic theatres – movie palaces looked like, interiors and exteriors and how they were built. There are well over 100 photographs and architectural plans of theatres throughout the United States. The plates, photos and illustrations are printed on glossy pages. This book is the original 1930 publication NOT the modern smaller format substandard reprint These are some of the theatres that have illustrations (either photos, drawings or plans or a combination) Some of the theatres have multiple illustrations: 175th St., Theatre New York, NYBrooklyn Paramount Theatre, Brooklyn New YorkCathaum Theatre, State College PennsylvaniaChicago Opera House Chicago IllinoisCinema Art Theatre, Chicago IllinoisColonel Drake Theatre Philadelphia PennsylvaniaCorona Theatre, Corona CaliforniaEmbassy Theatre Lewiston PennsylvaniaErlen Theatre Philadelphia PennsylvaniaFisher Theatre, Fisher Building, Detroit MichiganFox Theatre Brooklyn New YorkFox Theatre Detroit MichiganHollywood Theatre New YorkKansas City Theatre Kansas City MissouriKimo Theatre Albuquerque New MexicoKings Theatre Brooklyn New YorkMajestic Theatre San Antonio TexasMaute Theatre, Irwin PennsylvaniaMayan Theatre Los Angeles CaliforniaPantages Theatre Hollywood CaliforniaParadise Theatre Bronx New YorkParadise Theatre, Chicago IllinoisPasadena Community Playhouse, Pasadena CaliforniaPellisier Building And Theatre Los Angeles CaliforniaPickwick Theatre, Park Ridge IllinoisPitkin Theatre Brooklyn New YorkPreliminary Sketch Hollywood Bowl Theatre Hollywood CaliforniaRiverside Theatre, Milwaukee WisconsinSaint George Theatre Brooklyn New YorkStadium Theatre, Los Angeles CaliforniaState Theatre, Philadelphia PennsylvaniaThe Carthay Circle Theatre, Los Angeles CAThe New Fox Wilshire Theatre Los Angeles CaliforniaToledo Paramount Theatre, Toledo OhioUnited Artists Theatre, Detroit MichiganUptown Theatre, Philadelphia PennsylvaniaWarner Bros. Theatre, Hollywood CaliforniaWilson Theatre, Detroit Michigan Architects are listed for all the theatres- Some include: Magaziner, Ebrhard and Harris; Boller Brothers; Morgan, Walls & Clement; W.H. Lee; B. Marcus Pritica; Thomas W. Lamb; C.W. & George L. Rapp; S. Charles Lee; Schlanger & Ehrenreich; Graham, Anderson, Probst & White; C. Howard Crane; Graven & Mayger; Ralph B. Bencker; Dwight Gibbs; Kirchhoff & Rose; G. Albert Lansburgh; Smith, Hinchman & Grylls;H.C. Hodgens & A.D. Hill; Zook & McCaughey; Elmer Gray; Douglas D. Ellington; Armstrong, Furst & Tilton; John Eberson TABLE OF CONTENTS Chapter 1 Tendencies in the Design of the Present day TheatreRW. SEXTON. Chapter 2. The Design of the Modern TheatreARMAND D CARROLL Chapter 3. A Standard Method of Planning a TheatreALBERT DOUGLAS HALLChapter 4 The Decoration of a TheatreHAROLD W RAMBUSCHChapter 5. Electrical Installation in the Modern TheatreEDWARD B SILVERMANChapter 6. Theatre AcousticsEDWIN B. NEWCOMBChapter 7. Heating and Ventilating a TheatreEDWIN A. KINGSLEYChapter 8 The Theatre Owner and the ArchitectLEON FLEISCHMANN Chapter 9. The Theatre of TomorrowBEN SCHLANGERChapter 10. Checking List for a Theatre A Group of Typical Theatre Details PLATE SECTION, Photographs of Exterior and Interiors, Plans andSections of Modern Theatres At the end of the listing after the terms of sale I have put the entry about movie palaces in from wikipedia. DETAILS: Hardcover Blue Cloth. 1930 No edition stated, But this is a first edition. Size: (approx. 9.5″ x 13″) Pages: 164 pages Condition: Good plus – very good minus. Front cover clean Gilt titling very good. Back cover has some white scuff / light white scratch marks. Crown of spine good. Heel of spine has some very light fraying. Gilt titling on spine still very good. Lower corners of boards are rubbed and small portion is visible. Pages have some age wear to them and some soiling. Pen inscription by previous owner on front free endpaper. There is also what appears to be some ghostly pencil marginalia on a few (about 8 pages) that was erased and is barely visible. – see all photos No dustjacket See photos or ask for more details and /or photos. Normal 0 false false false EN-US JA X-NONE Terms (payment, shipping, tax, returns, feedback, etc.)Please read before buying U.S. bidders only PaymentPlease pay within 48 hours of winning. eBay managed payments ShippingShipping will be $14.50 and will be shipped INSURED via USPS media mail with tracking. We may upgrade your package at our discretion to USPS Ground Advantage. Package will be shipped within 4 business days after payment – usually faster. The USPS can be notoriously slow, it could take 2-3 weeks for delivery. Please take that into account when leaving feedback, that we will ship quickly, but the USPS can take a long time to deliver, and we have no control over delivery time. Why Shipping Costs Are What They Are:eBay users may note that postal rates increased AGAIN on July 14, 2024. That’s EIGHT price hikes in 4 years. This was the largest single price increase ever: 10% on media mail. USPS shipping is getting expensive, but eBay also charges sellers 15% on the shipping cost (+ the taxes), in addition to the actual package shipping cost. That fact and the USPS business model has made shipping prices rise quite a bit since 2019. In 2019 a one pound package sent via media mail cost $2.75. Today it is 68% more to send the same package. This is all part of the bi-annual price increases starting in 2020 & the misguided USPS 10 Year Plan – “Delivering For America,” implemented in 2021 which twice per year, every year until 2030 will keep increasing rates, while the USPS continues to lose billions of dollars. Combined Shipping if you Buy or Win Multiple AuctionsMultiple book/media auction wins will qualify for combined shipping when possible. Do not pay until auctions you are bidding on are complete. Email to let us know that you will be bidding or have won more than one item. A revised combined invoice will then be sent after you tell us you are done bidding. Otherwise, if you pay before all auctions are complete or pay separately – combined shipping is not available. Sales Tax: If your state has sales tax, it is collected by eBay & then paid to your state tax authority. Sellers do not make money from this but are charged a percentage by eBay on the total sale including tax – insane, but true. ReturnsNo returns. We describe all items conservatively. However, If there is a problem, message us through eBay messages to let us know what the issue is before contacting eBay or initiating a return or leaving feedback and we will work it out. We want satisfied customers. Feedback:After you receive your item and are satisfied, please leave positive feedback and after you do we will reciprocate. QuestionsThere’s no such thing as a stupid question. Please ask any and all questions before bidding. Photos & DescriptionsPhotos are of the actual item depicted and are part of the description, please view them all. No stock photos, as many other “bulk sellers” listings are used, which doesn’t show the real item you will be receiving. Descriptions are carefully written and detailed so you know exactly what you are bidding on. We reserve copyright to all our own descriptions & photos. About In the used and rare book business for over 35 years and on eBay for over 25 years. About movie palaces from Wikipedia: A movie palace (or picture palace in the United Kingdom) is any of the large, elaborately decorated movie theaters built between the 1910s and the 1940s. The late 1920s saw the peak of the movie palace, with hundreds opening every year between 1925 and 1930. With the advent of television, movie attendance dropped, while the rising popularity of large multiplex chains signaled the obsolescence of single-screen theaters. Many movie palaces were razed or converted into multiple-screen venues or performing arts centers, though some have undergone restoration and reopened to the public as historic buildings. There are three architectural design types of movie palaces: the classical-style movie palace, with opulent, luxurious architecture; the atmospheric theatre, which has an auditorium ceiling that resembles an open sky as a defining feature; and the Art Deco theaters that became popular in the 1930s The movie house, in a building designed specifically for motion picture exhibition, was the last step before the movie palace. Comfort was paramount, with upholstered seating and climate controls. One of the first movie houses was Tally’s Broadway Theater in Los Angeles. The movie palace was developed as the step beyond the small theaters of the 1900s and 1910s. As motion pictures developed as an art form, theatre infrastructure needed to change. Storefront theatres and nickelodeons catered to the busy work lives and limited budgets of the lower and middle classes. Motion pictures were generally only thought to be for the lower classes at that time as they were simple, short, and cost only five cents to attend. While the middle class regularly began to attend the nickelodeons by the early 1910s the upperclass continued to attend stage theater performances such as opera and big-time vaudeville. However, as more sophisticated, complex, and longer films featuring prominent stage actors were developed, the upperclass desires to attend the movies began to increase and a demand for higher class theaters began to develop. Nickelodeons could not meet this demand as the upperclass feared the moral repercussions of intermingling between women and children with immigrants. There were also real concerns over the physical safety of the nickelodeon theaters themselves as they were often cramped with little ventilation and the nitrate film stock used at the time was extremely flammable. The demand for an upscale film theater, suitable to exhibit films to the upperclass, was first met when the Regent Theater, designed by Thomas Lamb, was opened in February 1913, becoming the first ever movie palace. However the theater’s location in Harlem prompted many to suggest that the theater be moved to Broadway alongside the stage theaters. These desires were satisfied when Lamb built the Strand Theatre on Broadway, which was opened in 1914 by Mitchel H. Mark at the cost of one million dollars. This opening was the first example of a success in drawing the upper middle class to the movies and it spurred others to follow suit. As their name implies movie palaces were advertised to, “make the average citizen feel like royalty.” To accomplish this these theaters were outfitted with a plethora amenities such as larger sitting areas, air conditioning, and even childcare services. Between 1914 and 1922 over 4,000 movie palaces were opened. Notable pioneers of movies palaces include the Chicago firm of Rapp and Rapp, which designed the Chicago, Uptown, and Oriental Theatres. S.L. “Roxy” Rothafel, originated the deluxe presentation of films with themed stage shows. Sid Grauman, built the first movie palace on the West Coast, Los Angeles’ Million Dollar Theater, in 1918. DeclineFollowing World War II movie ticket sales began to rapidly decline due to the widespread adoption of television and mass migration of the population from the cities, where all the movie palaces had been built, into the suburbs. The closing of most movie palaces occurred after United States v. Paramount Pictures, Inc. in 1948, which ordered all of the major film studios to sell their theaters. Most of the newly independent theaters could not continue to operate on the low admissions sales of the time without the financial support of the major studios and were forced to close. Many were able to stay in business by converting to operate as race or pornography theaters. DesignEberson specialized in the subgenre of “atmospheric” theatres. His first, of the 500 in his career, was the 1923 Majestic in Houston, Texas. The atmospherics usually conveyed the impression of sitting in an outdoor courtyard, surrounded by highly ornamented asymmetrical facades and exotic flora and fauna, underneath a dark blue canopy; when the lights went out, a specially designed projector, the Brenograph, was used to project clouds, and special celestial effects on the ceiling. Lamb’s style was initially based on the more traditional, “hardtop” form patterned on opera houses, but was no less ornate. His theaters evolved from relatively restrained neo-classic designs in the 1910s to those with elaborate baroque and Asian motifs in the late 1920s. The movie palace’s signature look was one of extravagant ornamentation. The theaters were often designed with an eclectic exoticism where a variety of referenced visual styles collided wildly with one another. French Baroque, High Gothic, Moroccan, Mediterranean, Spanish Gothic, Hindu, Babylonian, Aztec, Mayan, Orientalist, Italian Renaissance, and (after the discovery of King Tut’s tomb in 1922) Egyptian Revival were all variously mixed and matched. This wealth of ornament was not merely for aesthetic effect. It was meant to create a fantasy environment to attract moviegoers and involved a type of social engineering, distraction, and traffic management, meant to work on human bodies and minds in a specific way. Today, most of the surviving movie palaces operate as regular theaters, showcasing concerts, plays and operas.
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